To Realize

Si esa situación, historia, relación, persona, no está siendo nutritiva, contributiva, expansiva y suave para ti y tu proceso... Ahí no es.

Macu. Kitschmacu 

Kitschmacu. Tribu Podcast

 

Gracias, gracias, gracias por la invitación.

¡ESTRENO! Nuestra invitada de hoy es Macu Valenzuela González, experta en e-learning, mentora de startups y creadora de

Kitschmacu

.com

En este episodio hablamos de la importancia de cultivar la curiosidad, del poder femenino y de lo que podemos llegar a ser con la ayuda de redes de apoyo.

Escucha la entrevista completa en http://spoti.fi/3eqFaaZ

Macu.Kitschmacu

3 B Model

 

¿De qué se trata la marca?

- Business

- Behaviour

- Brand

Brand lives in the minds of consumers. 

Identity (Trademark) + Image Associations = Brand Images which lives in the minds of consumers. 

Macu. Kitschmacu 

Why Brand (or rebrand) ?

- Re-Brand forced by corporate change

- Re-Branding to reflect structural  realignment

- Re-Brand forced by competition

- Re-Branding to force a change of perception

- Re-Branding forced by performance

- Re-Branding forced by the Product life cycle

- Re-Branding to seem more relevan and authentic

Also by:

- The need to simplify

- The need for clearer intelectual property

- The need to align brand with corporate strategy

And also please, consider:

- Reflecting mergers, de-mergers and interna politics

Thanks

Macu. Kitschmacu 

How do you define branding?

- Defined by visual identity, symbol or  trademark.

- Defined by the tangible and intangible.

- Defined by customer perceptions.

- Defined as a holistic system. 

- Defined by a promise or contract.

- Defined by vision values and actions.

- Defined by a sense of social grouping.

Macu. Kitschmacu 

Color Trouble

Color trouble y la omisión del complemento.

Fin del comunicado. 

Macu. 

Love is a Skill

Ayer leí esto y me encantó:

"Love is a skill, not a feeling, and will require trust, vulnerability, generosity, humor, sexual understanding, and selective resignation".

Del libro de Alain de Botton, The School of Life: An Emotional Education. 

Macu.Kitschmacu