Beau Cacao Chocolate

Esta es por mucho la barra de chocolate mejor diseñada que he visto en la vida, si tuviera una de estas yo creo que pensaría mucho antes de comerla… o tal vez no la comería. Este trabajo corre por cuenta de la agencia +SocioDesign en Reino Unido.

En un poquito de historia de la marca y el producto, este fue fundado en 2013 por Bo San Cheung y Thomas Delcour, Beau Cacao la casa productora, se encuentra en Londres y entre una de sus peculiaridades en la producción es que las barras de chocolate son elaboradas con granos de cacao traídos directamente de Malasia.

En palabras de los señores de Socio Design, esto de participar en el diseño del empaque, les cayó masomenos así:  “We were invited to design the packaging for their first two bars, Asajaya and Serian. Our geometric gold foiled pattern was inspired by traditional Malaysian fabric designs, and reflects the distinctive moulded shape of the chocolate within. Paper colours were chosen based on the flavour profiles of the chocolate, red to match smoky tobacco and paprika and yellow for caramel and brioche. This system of pattern and colour provides a foundation for future iterations of packaging.”

Aplausos señoras y señores, aplausos.

Responsables:

Diseño: Socio Design

Diseño de la barra de chocolate: Adam Gill

País: Reino Unido

Ciudad: Londres.

Mil gracias por pasar al blog, son ustedes bien amables.

Macu. Kitschmacu

Save the bees. Louis Masai

Let me introduce to you to this amazing guy, the art-activist Louis Masai, he has a project named “Save the Bees” to tell people who do not have information about the consequences of disappearance of honey bees. If honey bees disappear, humanity certainly will disappear too. Why? Simple, honeybees are responsible for pollinating approximately 80% of the plant in the world. If we translate this to people and cultures, 70 of 100 cultures that are required for human nutrition are pollinated by this little creatures.

At United States according to the national report on the state of the country agriculture, there was a decrease of bee population by 60% between 1947 and 2008 and population of bees continues to decline, there are three major causes for this: Pesticides, a bee disease named varroatosis (an external parasitic disease that attacks honeybee colonies, adult bees and especially the brood), and the absence of flowering plant (lavender, catmint, sage, geranium, sunflower, etc.) that can provide the necessary product for bee nutrition.

So, for all these important reasons, Masai implemented a very simple method: bright spray-painting on the walls of streets, if we pay a little bit of attention streets artists of our time are doing an extraordinary work with their art and actual problems, they are amazing to communicate and the best part of all of this is that we pay attention to their work.

Just think, we are immersed at our phones, our music, our head are always with or mind and thoughts in other place or virtual place, so is hard to pay attention to a volunteer with leaflets, flyers or a speech if he or she try to approach to us. But at street, certainly we pay attention to brightly colored buildings or walls, if we pass and see these colored buildings with the images of bees holding signs, for sure we will pay attention, and read them: “When we go, we’re taking you all with us!” or “#savethebees”. Attention is guaranteed.

Macu. Kitschmacu. 

"Green busses": el nuevo eco-transporte

Si se trata de romper estereotipos, esto del ecobus es una muy buena muestra. “Move at Green” es un proyecto sobre ruedas que circula ya por las calles de España, apareció a finales de 2016 y es producto de la agencia de paisajismo PhytoKinetic específicamente del buen Marc Granen en Barcelona.

En palabras del propio autor, la misión del transporte verde es expandir los espacios de jardines en el ambiente urbano, para de esta forma incrementar la absorción de dióxido de carbono y por supuesto dar un nuevo atractivo al transporte público.

Cada jardín colocado en el techo del autobús es construido con una plancha de metal tratada y resistente al agua, en donde se instalan las plantas. El costo de estos techos verdes es de 2,500 euros aproximadamente y tienen además de beneficios al exterior, puntos bastante favorables para los usuarios del bus, pues la cabina se vuelve más fresca, reduciendo hasta en 4 grados la temperatura interior, utilizando también mucho menos el aire acondicionado y por tanto menos gasolina.  

Los primeros modelos de este proyecto se encuentran ya circulando, por Madrid de norte a sur por puntos turísticos, se espera que pronto la totalidad de los autobuses tengan su techo verde.

Macu. Kitschmacu. 

Sommer House / Package design

Hello darlings, for today at www.kitschmacu.com, we have a wonderful project made by Project M at USA, it is an extraordinary packaging design for Sommer House Granola. Sweet, crunchy, healthy and tempting.

M Plus developed the named and packaging design for Sommer House (important to mention that the first name for the brand was Obsessed Granola, but they decided to change it to Sommer House attending the last name of Jennifer (creator of the delicious , addictive, salty, sweet and nutty recipe of the handmade- homemade granola)).

More than a delight, or a typical granola the main concept and differentiation is that Sommer House embodies a cozy and beloved place, recreate the joy of the old times and joy of summer and spring, it also has a strong emphasis in homemade-love made delight.

The whole concept (colors, typo, element's distribution, the glass container), feels like a ray of tender light.

Macu. Kitschmacu. 

Coalition to Stop the Use of Child Soldiers

Creo, que la mayoría de las veces nos perdemos en esa cotidianidad que parece tan nuestra y propia, los días, las horas, las personas, las situaciones, aquello que parece estar “bien” lo inexorablemente “mal” según el choque de todo o nada de eso, ante nuestro sistema de creencias, valores y vivencias. La verdad particular que defendemos y encapsula.

De ninguna manera estoy diciendo que las verdades particulares resulten unas menos importantes que otras, es… simplemente que existen particularidades vivas, pujantes, agónicas, que calan, que ignoramos y que están más allá de nuestra capsula, de nuestros días, horas, personas y situaciones.

La vida, los contrastes. Tus ojos y los míos. Mis mañanas y tus noches. Tu lucha y la mía.

Coalition to Stop the Use of Child Soldiers

Macu Kitschmacu.

Responsables:

Advertising Agency: Miami Ad School Europe, Hamburg, Germany

Art Director: Sara Kujundzic

#NoMore. Ask for Angela

This one is from the last year (2016), but I think it is a wonderful action that must “break” time’s barrier.

One of the most vexed, increasing and persistent problems around the world is abuse. Fear paralyzes people in such situations, and they or we are afraid to ask for help openly. An effective method was invented in one of the bars in Lincolnshire in England. At the ladies room the staff have placed a poster that advises everyone who felt in danger at a meeting or a date at this coffee go to the bar and ask for “Angela”, a simple code-word campaign that can save a life. With this phrase the staff of the bar will hereby be alerted to the fact that the visitor needs help. Then quietly and without fuss ordered a taxi and show out to the person of the facility.

“Ask Angela” is only a part of large-scale propaganda campaign #NoMore, which is aimed for cultural changes in regard to sexual abuse and violence in society. The campaign also aims to empower victims of violence, and increase the number of decisions not to be afraid and inform about the incident at the proper authorities.

Together we can combat abuse and cruelty.

Macu. Kitschmacu. 

Coca Cola. A time to believe in a new beginning

What about a new can design for +Coca-Cola? For today, I present an amazing and inspirational work, this is a special packaging designed by KI SaiGon is the Coca Cola Tet (Lunar New Year) 2017 inspired by the Lunar New Year in Vietnam “Believe in a new beginning”.

The creative process began by researching the real meaning of this holiday (creatives doing their homework and research, yes please!), New Years for Vietnamese is a great moment of cultural significance, it is a time family members gather (Đoàn tụ), and instill faith in each other for a brighter tomorrow, as the campaign motto:  “a time to believe in a new beginning”, Đón một bắt đầu.

Lovely.

Macu. Kitschmacu.