- Re-Brand forced by corporate change
- Re-Branding to reflect structural realignment
- Re-Brand forced by competition
- Re-Branding to force a change of perception
- Re-Branding forced by performance
- Re-Branding forced by the Product life cycle
- Re-Branding to seem more relevan and authentic
Also by:
- The need to simplify
- The need for clearer intelectual property
- The need to align brand with corporate strategy
And also please, consider:
- Reflecting mergers, de-mergers and interna politics
Thanks
Macu. Kitschmacu
