How can you
promote a series of erotic books in a magazine? Well… “put your imagination to
work” this is the slogan of a suggestive ad campaign of Humo a satirical
Belgian magazine, Humo and Mortierbrigade a communication agency based in
Brussel created and positioned (cleverly positioned it is important to mentioned) this campaign, the "magic" began when paired, the images took a whole new meaning.
Obviously
this campaign avoided censorship, communicated effectively the message and became very popular because of it
creativity and "playful" images.
Macu.
Kitschmacu.
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