Ragu: Simmered in tradition

This spot goes so fast, the voice of the female narrator goes so fast… but I really like it, since the spot began and I stared to see images and listen to the message, but there was only one thing at my mind: Pasta with Ragú!. This is one of my favorite brands since I was a child. I remember when my brother and I tried to cook pasta just to add the delicious Ragú, We also cooked quesadillas with Ragú, eggs with Ragú, sandwichs with Ragú, hahah we really were fans, we wanted to put Ragú to almost all our food.

This spot is about history ( I really like the vintage touch of the video, and the close up and textures, taste, taste, taste everywhere), the story of the brand and her founder, it is also about good memories and the taste of stay together, time goes by and Ragú will always be near to us, near to the good times and tradition. 

Macu. Kitschmacu.  Excelent work Havas Worldwide Chicago!

Advertising Agency: Havas Worldwide, Chicago, USA
Chief Creative Officer: Jason Peterson
Group Creative Directors: Michelle Tucker, John Nussbam, Jon Eckman
Co-Head of Production: David Evans
Executive Producer: Brigette Whisnant
Sr. Business Affairs Manager: Bonnie Hamilton
Group Account Director: Lisa Evia
Senior Account Supervisor: Marissa Jaeckel
Production Company: Lucky 21
Directors: Marc Chartrand, Melanie Chartrand
Executive Producer: John Gilliland
Line Producer: Brandon Tapp
Editorial Company: Studio 6 CHI
Senior Editor: Angelo Valencia
Senior Audio Engineer: Todd Bee
Executive Producer: Lauren Shawe
Colorist: Luke Morrison, The Mill
Conform Artist: Jamin Clutcher, The Mill
VFX Supervisor: Udesh Chetty, The & Adam Battista, The Mill
Music Composer Company: Duotone
Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Producer: Gio Lobato
Drums: Joe Bonadio