Why Brand (or rebrand) ?

- Re-Brand forced by corporate change

- Re-Branding to reflect structural  realignment

- Re-Brand forced by competition

- Re-Branding to force a change of perception

- Re-Branding forced by performance

- Re-Branding forced by the Product life cycle

- Re-Branding to seem more relevan and authentic

Also by:

- The need to simplify

- The need for clearer intelectual property

- The need to align brand with corporate strategy

And also please, consider:

- Reflecting mergers, de-mergers and interna politics

Thanks

Macu. Kitschmacu