3 B Model

 

¿De qué se trata la marca?

- Business

- Behaviour

- Brand

Brand lives in the minds of consumers. 

Identity (Trademark) + Image Associations = Brand Images which lives in the minds of consumers. 

Macu. Kitschmacu 

Why Brand (or rebrand) ?

- Re-Brand forced by corporate change

- Re-Branding to reflect structural  realignment

- Re-Brand forced by competition

- Re-Branding to force a change of perception

- Re-Branding forced by performance

- Re-Branding forced by the Product life cycle

- Re-Branding to seem more relevan and authentic

Also by:

- The need to simplify

- The need for clearer intelectual property

- The need to align brand with corporate strategy

And also please, consider:

- Reflecting mergers, de-mergers and interna politics

Thanks

Macu. Kitschmacu 

How do you define branding?

- Defined by visual identity, symbol or  trademark.

- Defined by the tangible and intangible.

- Defined by customer perceptions.

- Defined as a holistic system. 

- Defined by a promise or contract.

- Defined by vision values and actions.

- Defined by a sense of social grouping.

Macu. Kitschmacu 

Color Trouble

Color trouble y la omisión del complemento.

Fin del comunicado. 

Macu.