A Fashion Show That Should Have Never Happened

Is marketing an excellent partner for social causes?, Of course yes!, here we have an excellent example, this spot is part of the international campaign of 16 days of activism against gender based violence, created by DDB Mozambique and N’weti decided to show a different fashion walkway during the Mozambique Fashion Week. A stunning intervention this show closed the campaign that happens every year from the 25^th November to 10^th of December, International Human Rights Days.

Shocking? Yes… a sadly reality for thousands of women around the world. Women topics are not exclusive for social of humanistic studies or social humanistic areas; women topics should be inclusive and open, a lot of help, ideas, linking can come if we integrate “not related areas” to women issues: Business, fashion, education, health, psychology, holistic knowledge, engineering, accounting, everything is related and helpful, lets support diversity, integration for a better projects that brings better life for us and for our sisters.

Macu. Kitschmacu.