Panda. Refreshingly Fruity Fun

With an incredible pack design and brand, I present for the post of this Friday: Panda Drinks, refreshing fruity drinks made with no added sugar and only natural colors and flavorings.

It is interesting the playful personality of Melvin (the young panda at the packing), and how Robot Food (specialist branding and packaging agency) created a credible and honest message of  Panda as a healthy and fruity drink for kids, a hard work to transform the past image of the brand as fizzy, artificially colorful products.

Based at the RAD™ process (Research, Analyse, Define), Robot Food created a clean and contemporary brand, that captures attention of children and moms.

Genius!

Macu