Let the flowers do the talking

Let the flowers do the talking. This is really fun, and I have to recognize that Bad Grandpa Agency in Brasilia, knows perfectly how to do a good and communicative job. There are many reasons to give to someone a bunch of flowers: love, no love, a birthday a forgotten birthday, passes away, etc. Bad Grandpa decided to choose the love reasons:” true love”, “I’m the love of your live”, “I’m a jerk, please love me again”, ah!, all those human situations that makes love a little bit complicate.

I like the strategy… focus in just one objective and attempting it, attempting just one, they can achieve more. A cleaner message just saying what is good about the product.

Macu

Team:

Advertising Agency: Bad Grandpa, Brasília, Brazil

Art Director: Glauber Dorotheu

Copywriter: Fabrício Ide

Illustrator: Lambuja

Additional credits: Antônio Rodrigues

Published: October 2013