Chrysler and Babies

I guess I can think in so many things before catch these prints are trying to promote a car. “Your children take enough risks at home already”, so buy a Chrysler and have one less worry about your child. Come on!, I’m afraid of the next step of this campaign “If you have children take enough risks at home, so think twice about having these little creatures of God and better buy a Chrysler… yes buy a Chrysler, you want a Chrysler not a baby”, hahahaha.

Sorry but not. Too gray, boring, confused and technical.

Ps. Hahaha I had an incident with the iron when I was a little girl just like the baby of the picture.

Team for the project:

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil

Executive Creative Director: Marcelo Reis

Creative Director: Guilherme Jahara

Art Director / Copywriter: Tiago Bastos

Art buyers: Stella Crippa, Mauro Moura

Photography: Getty Image

Print Production: Zezinho Lima

Account Supervisors: Pablo Arteaga, Ricardo Forli, Junior Bottura, Rafael Oliveira, Anelene Putini

Planners: Marcello Magalhães, Ana Luiza Santos, Rogério Colantuono, Stephanie Peart

Published: May 2013

Macu.